Web Design

SEO, GEO, LLM & AEO Course

seo-geo-llm-aeo-ooptimisation-instructor-led-training-course

About this course

Build beautiful WordPress websites with Elementor in one day on this Instructor led training course at BigRock Digital Academy. Learn hosting, design, SEO and email marketing hands-on, guided by an experienced web development tutor.

  • A single day, instructor led training course taking you from complete beginner to a working WordPress and Elementor website
  • Hands-on session covering domains, hosting, the WordPress dashboard, themes, plugins and the Elementor page builder
  • Live, over-the-shoulder demonstrations so delegates can follow each click and see exactly how a professional site is constructed
  • Covers building a responsive homepage, an about page, a contact page and reusable Elementor templates
  • Includes essential website security, backups, caching and performance fundamentals
  • Introduces on-page SEO with Rank Math, keyword research and analytics so the finished site is ready to attract traffic
  • Brings in email marketing essentials, opt-in forms and cookie compliance to turn visitors into subscribers
  • Delivered by BigRock Digital Academy in a focused classroom or live virtual format suitable for working professionals

Course Format and What’s Included

  • One full day of instructor led training delivered by a BigRock Digital Academy WordPress tutor
  • Mix of live demonstrations, guided practical exercises and short Q&A breaks throughout the day
  • Hands-on build of a real WordPress site using a local development environment, so no domain or hosting purchase is required on the day
  • BigRock workbook with step-by-step instructions, checklists and a jargon cheatsheet
  • Downloadable resources covering Elementor templates, SEO checklist and a launch-day deployment guide
  • Live walkthroughs of Hostinger style hosting setup, nameserver changes and the Duplicator migration process
  • Coverage of free Elementor features and an overview of Elementor Pro for those who continue after the course
  • BigRock Digital Academy certificate of completion and post-course tutor support through the BigRock learner portal

Course Outline

Here’s a detailed breakdown of what you’ll learn in this SEO, GEO, LLM & AEO Master course:

  • Why 91% Don't Get Traffic
  • What Is SEO
  • Before Doing SEO
  • Keywords
  • Black Hat SEO vs White Hat SEO
  • On-Page & Off-Page SEO
  • SEO Ranking Factors
  • Google RankBrain
  • Dwell Time
  • Do You Know The SEO System?
  • Keyword Research Explained
  • Different Types Of Keywords
  • Find Searched Keywords
  • Find Keywords to Rank For
  • Keyword Research Assignment
  • Get Content Ideas
  • Get Video Content Ideas
  • Spy On Competitors SEO
  • Content Ideas Assignment
  • Page Title SEO
  • On-Page SEO That Works
  • Write Clickable Titles
  • Meta Description
  • Using Subheads
  • Related Keywords
  • Long Content
  • Update Your Content
  • Internal Links
  • Content Writing Assignment
  • Backlinks Explained
  • The Skyscraper Technique
  • Backlinks Assignment
  • Why Traditional SEO Isn't Enough Anymore
  • What Is GEO (Generative Engine Optimization)
  • What Is LLM SEO and How It Differs From GEO
  • What Is AEO (Answer Engine Optimization)
  • Comparing LLM SEO, GEO and AEO Side by Side
  • How to Optimize One Page for All: SEO, AEO, GEO and LLM SEO
  • Introduction to LLM SEO
  • How AI Tools Get Information About You
  • Optimize Your About-Us Page for AI
  • How AI Actually Learns (Avoiding Common Errors)
  • Google AI Overviews and SGE (Search Generative Experience)
  • A Search Console–Style Tool for LLM SEO
  • How Crawling Works
  • Common Mistakes With the robots.txt File
  • Google EEAT — Experience, Expertise, Authoritativeness, Trustworthiness
  • Wikipedia, Quora and Reddit as External Sources About You
  • Next-Level Thinking: Getting LLMs to Promote You
  • Why the Differences Between LLM SEO, GEO and AEO Matter
  • AEO vs GEO in More Detail
  • Getting Recommended by AI Quickly
  • Content Structure vs Structured Content
  • Google AI Mode
  • Pros and Cons of LLM SEO (Role-Play Debate)
  • Introduction to Structured Data and Rich Snippets
  • How Long Rich Snippets Take to Appear
  • Structured Data Markup Helper
  • Checking Your Code With Google's Tool and Fixing It With AI
  • The llms.txt File
  • Real-World Case Study of Results
  • Official Article From Google on Maximising Reach Through AI
  • Sundar Pichai Interview: Google and Website Owners

By the end of this section you'll have a full picture of what modern search visibility actually looks like — from the keyword and backlink fundamentals that still underpin Google rankings, through to the AI-era techniques that determine whether tools like ChatGPT, Gemini, Claude and Perplexity put your brand forward. You'll be able to research keywords with intent, write content built to rank, build authority through backlinks and EEAT signals, mark up your data for rich snippets, and shape your About page, content, and external profiles in a way that trains AI tools to trust and recommend you.
Paired with the website you've already built, you now have what you need to launch an online presence that's discoverable across both traditional search engines and the new wave of AI-powered answer engines — along with the adaptable framework to keep pace as search keeps evolving.

Prerequisites

  • No prior experience with WordPress, Elementor or web design is required
  • No coding knowledge needed, as the course is delivered entirely through visual tools
  • A laptop in good working order with a reliable internet connection
  • An up-to-date web browser such as Chrome, Edge or Firefox
  • Permission to install Local WP and other small applications on your machine
  • Optional access to a domain name and hosting account if you wish to deploy your site live during the day
  • A free Google account to use for Google Analytics and keyword research tools
  • Willingness to participate in practical exercises and follow along step by step

Who This Course Is For

  • Complete beginners who want to build their first WordPress website from scratch
  • Small business owners ready to take their site in-house rather than outsourcing
  • Bloggers and content creators wanting a professional, monetisable platform
  • Freelancers and side hustlers looking to add WordPress and Elementor to their service menu
  • Marketing professionals who need to maintain landing pages and campaign sites
  • Designers transitioning from static mockups to live, responsive WordPress builds
  • Career changers exploring web development as a flexible, in-demand skill
  • Anyone who has dabbled with WordPress before and wants a structured, guided refresher

Summary

  • A single day, instructor led training course condensing the essentials of WordPress and Elementor into one focused programme
  • Covers the full journey from local setup and hosting through to design, launch, security and SEO
  • Practical and hands-on from start to finish, with delegates building a real, responsive website during the day
  • Modern stack with Elementor, Rank Math, AWeber, Google Analytics and standard performance and security plugins
  • Delivered by experienced BigRock Digital Academy tutors offering live feedback and personal attention
  • Equips delegates with the confidence to build their own sites or to start charging clients for similar work
  • Ideal alternative to long online video series for professionals who prefer a guided, classroom-style experience
  • Book your place at BigRock Digital Academy and walk out of the room with a working WordPress and Elementor website you have built yourself

Meet Your Teacher

Peter Meehan

Peter Meehan, your course instructor, brings over 20 years of experience in graphic design & Adobe Creative Media.

Holding a degree in graphic design, he has worked with thousands of students from global giants such as Sky, Citibank & more.

Success Stories

Claire Youd

Both course content and instructor knowledge is exceptional – fresh, engaging and relevant. The ongoing support that Big Rock Designs provides is a real plus. I plan to attend future courses and would recommend other do too!

Joanne Doherty

Although my Photoshop knowledge was very limited, I found the organised sessions very easy to follow and I was over the moon at the amount I had learned. I’m looking forward to putting it all into practice in the coming months ahead.

Lorna McGivern

As someone who has attended numerous digital workshops and training I can honestly say Big Rock Academy’s introduction to Photoshop was the best I’ve ever experienced. They excelled in teaching us the logic behind the main tools in a very easy to understand way.

Rachael Weir

I just completed the Advanced Photoshop course at Big Rock Academy and I’m extremely pleased with what I’ve learnt. I now feel equipped to put it into practice in my job. I had a great teacher and I was able to really get to grasps with the software very quickly.

Course Requirements
£195 +vat