- Choose A Course
Design Courses
Video Courses
AI Courses
Marketing Courses
Popular Courses
- About Us
- FAQ’s
- Contact Us
Marketing
Join Big Rock Academy’s Instructor‑Led LinkedIn Ads Course in Belfast, Dublin & the UK. Master B2B paid social, optimise campaigns & drive measurable ROI.
This course is designed for beginners who want to master LinkedIn Ads and use the platform to generate leads, build brand awareness, and reach key decision-makers.
You will learn how to set up and manage LinkedIn ad campaigns, choose the right ad formats, target high-value audiences, and optimise ad performance to maximise your return on investment.
Here’s a detailed breakdown of what you’ll learn in this beginner LinkedIn Advertising course:
You will gain an understanding of how LinkedIn Ads work, why they are effective for B2B marketing, and how to set up a LinkedIn Campaign Manager account.
This module covers LinkedIn’s ad objectives and advanced audience targeting options, including job titles, industries, company size, and LinkedIn Matched Audiences.
You will learn how to create high-performing Sponsored Content, Message Ads, Text Ads, and Dynamic Ads, along with best practices for visuals and ad copy.
This module teaches you how to set ad budgets, choose between CPC, CPM, and lead generation bidding strategies, and allocate spend effectively for the best results.
You will learn how to set up conversion tracking, monitor key LinkedIn Ads metrics, and use insights to improve campaign performance.
In the final module, you will discover strategies for optimising LinkedIn Ads, A/B testing different creatives, and scaling campaigns to generate consistent leads and sales.
Matt Harris, your course instructor, brings over 6 years of experience in digital marketing.
Working with both legacy brands like Whirlpool and fast-growing startups eager to scale, he has experience across a wide range of industries.
Claire Youd
Both course content and instructor knowledge is exceptional – fresh, engaging and relevant. The ongoing support that Big Rock Designs provides is a real plus. I plan to attend future courses and would recommend other do too!
Joanne Doherty
Although my Photoshop knowledge was very limited, I found the organised sessions very easy to follow and I was over the moon at the amount I had learned. I’m looking forward to putting it all into practice in the coming months ahead.
Lorna McGivern
As someone who has attended numerous digital workshops and training I can honestly say Big Rock Academy’s introduction to Photoshop was the best I’ve ever experienced. They excelled in teaching us the logic behind the main tools in a very easy to understand way.
Rachael Weir
I just completed the Advanced Photoshop course at Big Rock Academy and I’m extremely pleased with what I’ve learnt. I now feel equipped to put it into practice in my job. I had a great teacher and I was able to really get to grasps with the software very quickly.
Live, instructor-led training in graphic design, marketing & video production.
Copyright © 2025 Big Rock Academy