• Creating your Free MailerLite account
• Knowing the MailerLite interface

• First step: Identify your customers' desires
• What are the strategies for building your email list?
• What strategy will you use to build your email list?

• What is a Lead Magnet and how it will help to grow subscriptions exponentially
• Types of Lead Magnets and how to choose the best one for you
• Tips for Choosing the Best Lead Magnet for you
• Ebook — How to Create an Irresistible Lead Magnet
• Video Series — How to Create an Irresistible Lead Magnet
• PDF or Report — How to create an irresistible Lead Magnet
• What is the Lead Magnet you will use?

• Subscriber management overview on MailerLite
• Creating groups on MailerLite
• Using Segments on MailerLite
• Importing & Exporting subscribers on MailerLite
• Remove inactive subscribers on MailerLite

• What is a Landing Page
• Creating an Irresistible Landing Page to Attract More Customers
• Create your Landing Page in MailerLite

• Creating subscription forms in MailerLite
• Adding a subscription form to your website
• Creating your subscription form in MailerLite

• Introduction to Email Automation
• Planning Your Email Sequence like a Pro
• Creating an email sequence in MailerLite for new subscribers
• Activating and Testing your email automation
• Setting up automated emails in MailerLite

• Analyzing your campaign data
• Anti-spam policy: Keeping your account healthy

• What is A/B Testing and why is it important to you?
• How to Plan Your A/B Test Campaign
• How to create an A/B Test in MailerLite step by step
• Planning your A/B Test Campaign

• What studies say about the best day to send email
• The style you'll use in your emails
• Ten ways to ensure your emails are mobile-friendly
• Personalizing Your Email Content

• Welcome to the Supporting Materials Section
• Email Campaign Planning Checklist
• Email Design and Content Checklist
• Email Personalization and Segmentation Checklist
• Pre-Launch Testing Checklist
• Post-Send Analytics and Optimization Checklist
• Subscriber Engagement and Retention Checklist
• Email List Maintenance Checklist

• How to get support from MailerLite
• How to get your certificate of expert in Email Marketing
• Congratulations

In just one day with BigRock Digital Academy, you'll move from email marketing beginner to confident practitioner with a live MailerLite account, a clear list-building strategy, a lead magnet ready to capture subscribers, a converting landing page, and an automated email sequence working behind the scenes. You'll also understand how to measure performance, run A/B tests, and personalise content to keep open and click rates climbing.

The course is structured to be immediately actionable. Every section pairs strategy with hands-on setup in MailerLite, and the included checklists give you a reusable framework for every future campaign you run. With the bonus website module included, you'll leave with both an email marketing system and the supporting web presence to make it work — everything you need to start turning email into a genuine source of income for your business.