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Marketing

Google Analytics 4 For Beginners

About this course

Master Google Analytics 4 in one day on this Instructor led training course at BigRock Digital Academy. Learn GA4 setup, reports, events, conversions and data-driven decision making in a single, focused session built for busy professionals.

  • A single day, instructor led training course at BigRock Digital Academy dedicated entirely to Google Analytics 4
  • Practical, beginner friendly walkthrough of the full GA4 dashboard, reports and admin area
  • Covers correct installation of GA4 on WordPress, Wix, Squarespace, Shopify and custom-built sites
  • Hands-on exercises using a real GA4 property or the official demo account
  • Clear coverage of events, conversions, audiences and data streams in plain language
  • Shows how to build custom explorations such as funnels, paths and segment comparisons
  • Introduces UTM tagging, attribution models and connecting GA4 to Google Ads
  • Delivered live by a BigRock tutor with demos, group exercises and Q&A throughout the day

Course Format and What’s Included

  • One full day of classroom or live virtual instructor led training delivered by a BigRock Digital Academy analytics specialist
  • Mixed format of short teaching, live screen walkthroughs, hands-on tasks and structured Q&A
  • Real time tour of a working GA4 property, with delegates following along in their own account
  • BigRock workbook covering definitions, reports, metrics and configuration steps
  • Downloadable resources including a GA4 setup checklist, an event naming guide and a custom report template
  • Reference sheet on key metrics, dimensions and common reporting pitfalls
  • Worked examples answering real world business questions using GA4 data
  • BigRock Digital Academy certificate of completion and post-course tutor support through the learner portal

Course Outline

Here’s a detailed breakdown of what you’ll learn in this beginner Google Analytics 4 course:

  • Welcome to your first lesson
  • Account structure
  • Creating an account
  • What is Google Analytics 4?
  • What you will learn in this section
  • Setting up a GA4 demo account
  • Switching between the demo account and your regular account
  • Home
  • Reports
  • Explore
  • Advertising
  • Admin
  • What you will be learning
  • Introduction to tags
  • Creating a data stream
  • Installing tags on a website
  • The three different ways to install tags on your website
  • Chrome plugins
  • Installing GA4 on WordPress
  • Installing GA4 on Wix
  • Installing GA4 on Squarespace
  • Installing GA4 on Shopify
  • Support documentation
  • What you will be learning in this section
  • Report structure
  • The changing nature of standard reports
  • Dimensions to understand
  • Metrics to understand
  • Library and saving reports
  • The reports used most often
  • Comparisons, filters and customising
  • What UTMs are
  • UTM builder tool and sheet
  • What you will be learning
  • Explore versus Reports
  • Creating an exploration
  • Overview of the Explorations section
  • Free form
  • Cohort exploration
  • Funnel exploration
  • Segments explained
  • Segment overlap
  • Path exploration
  • User lifetime
  • Filters
  • Sharing and exporting
  • What events are
  • Event categories
  • Events in reports
  • Pages overview — which pages are performing?
  • Traffic source — which sources generate the most traffic?
  • Traffic trend over time — how does our traffic look in the last 12 months?
  • Event count — which events fired?
  • Event count by page — which events fired on what pages?
  • Geo Map — which locations bring in the most purchases?
  • Ecommerce overview — which items are selling?
  • Ecommerce sources — which sources are generating the most revenue?
  • Ecommerce funnel — where are people dropping off during checkout?
  • Checkout path — what does the checkout path look like on any webshop?
  • Popup conversion — what is the conversion rate of our pop-up?
  • Segment purchases — what is the paid/organic split of purchasers?
  • What you will be learning in this section
  • Linking Google Ads to Google Analytics
  • Advertising overview
  • Attribution and attribution models
  • Planning
  • Advertising segments
  • What you will be learning in this section
  • Admin overview
  • Setup assistant
  • Account settings
  • Property settings
  • Data collection and modification — data streams
  • Data collection and modification — continued
  • Data display
  • Product links
  • What you will be doing in this section
  • Session source
  • High active user pages on mobile
  • Average engagement time per session, by device
  • High engagement pages
  • Pages with the highest number of exits
  • Highest grossing item
  • Purchases from the November Newsletter 2024
  • Bounce rate — Google versus Baidu
  • Google Ads campaign with the highest ROAS
  • Finding the Measurement ID

By the end of this BigRock Digital Academy instructor led training course, you will have a complete working knowledge of Google Analytics 4 — from initial setup through to advanced reporting, explorations, event tracking, ecommerce analysis and advertising integration. You will leave able to install GA4 on any major website platform, build meaningful reports and explorations, interpret user behaviour with confidence, and turn raw analytics data into actionable business insights. This focused one-day course delivers the practical skills, structured knowledge and hands-on confidence to start using GA4 effectively from day one.

 
 
 
 
 
 

Prerequisites

  • No previous Google Analytics experience is required for this course
  • A laptop in good working order with a reliable internet connection
  • Google Chrome installed as the preferred browser for the day
  • A Google account that can access Google Analytics
  • Optional access to your own website so you can practise installing GA4 during the course
  • A basic working knowledge of websites and digital marketing concepts is helpful
  • Willingness to follow along with live demonstrations in your own GA4 property
  • Permission from your organisation to view its existing analytics data if relevant

Who This Course Is For

  • Beginner marketers who need a confident grasp of Google Analytics 4
  • Experienced marketers upskilling from Universal Analytics to GA4
  • eCommerce and webshop owners wanting to understand customer behaviour
  • Web developers and agencies responsible for analytics implementation
  • Small business owners using their own data to drive growth decisions
  • Content creators and bloggers measuring traffic, engagement and conversions
  • In-house marketing teams reporting on websites, campaigns and ads
  • Project managers and analysts who need to read and trust GA4 reports

Summary

  • A single day, instructor led training course covering Google Analytics 4 from first principles through to actionable reporting
  • Practical, hands-on session with real installations, real reports and real business questions
  • Strong focus on correct setup, sensible event tracking and reliable conversion measurement
  • Detailed walkthroughs of standard reports, explorations and custom dashboards
  • Clear guidance on UTM tagging, attribution and connecting GA4 to Google Ads
  • Delivered by experienced BigRock Digital Academy tutors with current, real world experience
  • Equips delegates with checklists, templates and a clear ongoing reporting routine
  • Book your place at BigRock Digital Academy and turn one day of training into trustworthy, data-led marketing decisions

Meet Your Teacher

Stuart Mclean

Stuart McLean is a data analytics and tracking specialist with over 20 years of experience helping businesses leverage data to make smarter marketing decisions.

With expertise in Google Analytics, conversion tracking, tag management, and data-driven optimisation, Stuart has worked with businesses of all sizes, from startups to multinational corporations, helping them improve their digital strategy through actionable insights.

Success Stories

Claire Youd

Both course content and instructor knowledge is exceptional – fresh, engaging and relevant. The ongoing support that Big Rock Designs provides is a real plus. I plan to attend future courses and would recommend other do too!

  • Adobe Photoshop

Joanne Doherty

Although my Photoshop knowledge was very limited, I found the organised sessions very easy to follow and I was over the moon at the amount I had learned. I’m looking forward to putting it all into practice in the coming months ahead.

  • Adobe Photoshop

Lorna McGivern

As someone who has attended numerous digital workshops and training I can honestly say Big Rock Academy’s introduction to Photoshop was the best I’ve ever experienced. They excelled in teaching us the logic behind the main tools in a very easy to understand way.

  • Adobe Photoshop

Rachael Weir

I just completed the Advanced Photoshop course at Big Rock Academy and I’m extremely pleased with what I’ve learnt. I now feel equipped to put it into practice in my job. I had a great teacher and I was able to really get to grasps with the software very quickly.

  • Adobe Photoshop
  • Certified
  • 1 Day
  • 1000+ Students
  • Instructor-Led
  • Up To 5 Learners
Course Requirements
  • Google Analytics
  • Internet Connection
£295 +vat
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