Meta Ads Training Course | Belfast, Dublin & UK

Marketing

Meta Advertising For Beginners

About this course

Master Facebook and Instagram advertising in one day with this instructor led training course covering campaign creation, Meta Pixel setup, retargeting, audience targeting and ChatGPT optimisation.
This BigRock Digital Academy programme delivers a complete walkthrough of the latest Facebook Ads platform, including every campaign objective, audience type, pixel configuration and reporting tool available in Meta Business Suite.
Every feature is taught through live, practical demonstrations rather than theory alone.

Delegates will gain in-depth working knowledge of Facebook Ads and leave equipped to apply these techniques either to grow their own online business or to manage paid social accounts professionally on behalf of clients. The day combines structured teaching, hands-on assignments and real account walkthroughs, alongside guidance on using ChatGPT to streamline ad copy, creative ideation and campaign optimisation.

Course Format and What’s Included

This BigRock Digital Academy instructor led training course is delivered over a single intensive day and includes:

Detailed live demonstrations across every campaign objective. Practical assignments and end-of-day knowledge questions to embed learning. Downloadable resources covering Facebook Ads features and ChatGPT prompts. Access to the BigRock Digital Academy delegate forum for follow-up Q&A support. Certificate of completion on finishing the course.

Course Outline

Here’s a detailed breakdown of what you’ll learn in this beginner Meta Advertising course:

Facebook Marketing Foundations

What the course will cover and how to get the most from it
Why Facebook is essential for marketing your business
Creating a Facebook Page from scratch
Designing your profile and cover images
Updating page information and preferences
Choosing what to post on your Facebook Page
Promoting your page and growing likes and engagement

Building an Online Community

What an online community is and why it matters
Reasons to start a community around your brand
Recommended tools and apps for community building
Growing your online community
Driving engagement within your community
Quick tips for boosting interaction
Best types of posts to share
Making consistent posting easier
Content tools and apps for creation and automation
Helping your posts earn more reach and engagement
Using analytics to grow your community

Ad Creation Fundamentals

What ad creation will cover
Creating your first ad and choosing campaign objectives
Ad set naming, conversions, campaign scores and audience definition
Setting budgets, schedules and audience controls
Advantage+ audience, policy requirements and placements
Ad name, identity and ad setup
Destination, ad creative, creative testing, chat builder and tracking

Audiences and Targeting

What an audience is and why it matters for your business
Custom audiences from website visitors and customer lists
Custom audiences from app activity and offline activity
Custom audiences from catalogues and video
Custom audiences from Instagram and lead forms
Custom audiences from events and instant experiences
Custom audiences from Facebook Page, shopping and on-Facebook listings
Lookalike audiences and saved audiences

Bidding, Pixel and Tracking

Facebook Ads bidding strategy
Setting up the Facebook Pixel
Conversion API configuration
Pixel and Shopify integration

Campaign Types

Brand awareness campaign creation
Website traffic campaign creation
Engagement campaign creation
Lead generation campaign creation
App promotion campaign creation
Online sales campaign creation
Facebook video ad campaign creation

Facebook Ads Strategy

Strategy walkthrough one
Strategy walkthrough two
Strategy walkthrough three

Meta Business Suite Deep Dive

Meta Business Suite overview
Facebook ad policies
Banned ads and accounts
Facebook Ads reports
Business support home, billing and payments
Brand rights protection and brand safety
Business apps and store locations
Business settings
Media library, ratings and reviews, WhatsApp Manager
Creator Marketplace
Planner
Inbox and Leads Centre
Content management
Sound collection
Live dashboard

Ads Manager and Advanced Tools

Ad account settings and ads
Ad limits per page and Ads Manager
Advertising settings and audiences
Automated rules
Campaign Planner
Creative Hub
Instant forms, Partnership Ads Hub and Events Manager
Ads reporting and Audience Insights
Insights and branded content
Creative reporting, experiments and traffic analysis
Appointments and Commerce Manager
Monetisation and orders
Meta AI Business Assistant
Help, account updates, search, problem reporting and notifications

Facebook Ads with ChatGPT

Market research and audience understanding
Ad copy writing
Ad creative creation
Video ad scripts
Full campaign planning
Audience targeting ideas
A/B testing plans
Performance analysis and optimisation
Scaling strategies
Landing page copy optimisation
Competitor analysis
Ad angle generation, the most critical skill
Retargeting strategy
Offer creation
Chatbot and Messenger flow ideas

Wrap-Up and Certification

Facebook Ads certification guidance
End-of-day knowledge questions
Facebook Ads assignment

Prerequisites

There are no formal prerequisites for this course. Anyone with a website, blog or Facebook Page can use Facebook Ads to promote their business. Delegates need only a laptop, desktop, tablet or smartphone with an internet connection to follow along.
The course suits complete beginners as well as marketers wanting to upskill on the latest Meta Business Suite interface, audience tools and ChatGPT-driven workflows.

Who This Course is For

Entrepreneurs launching a new business who need to attract their first customers through paid social. Existing business owners wanting to test Facebook and Instagram Ads to boost sales and visibility.
Paid social professionals looking to refresh their skills and stay current with the latest Meta features. Young marketers entering the digital marketing industry who need a thorough grounding in the platform.
In-house marketing staff taking responsibility for paid social campaigns for the first time. Agency teams wanting to add ChatGPT-driven workflows to their Facebook Ads process.

Summary

This one-day BigRock Digital Academy instructor led training course provides a complete, practical grounding in Facebook and Instagram advertising, from foundational page setup through to advanced campaign creation, audience targeting, pixel implementation and AI-assisted optimisation with ChatGPT.
Delegates work through every major campaign objective, including brand awareness, traffic, engagement, lead generation, app promotion, online sales and video, alongside Meta Business Suite, Ads Manager, automated rules and reporting.
By the end of the day, attendees will be confident creating, managing and optimising Facebook Ads campaigns for their own ventures or on behalf of clients, with a clear pathway towards Meta certification.

Meet Your Teacher

Matt Harris

Matt Harris, your course instructor, brings over 6 years of experience in digital marketing.

Working with both legacy brands like Whirlpool and fast-growing startups eager to scale, he has experience across a wide range of industries.

Success Stories

Claire Youd

Both course content and instructor knowledge is exceptional – fresh, engaging and relevant. The ongoing support that Big Rock Designs provides is a real plus. I plan to attend future courses and would recommend other do too!

Joanne Doherty

Although my Photoshop knowledge was very limited, I found the organised sessions very easy to follow and I was over the moon at the amount I had learned. I’m looking forward to putting it all into practice in the coming months ahead.

Lorna McGivern

As someone who has attended numerous digital workshops and training I can honestly say Big Rock Academy’s introduction to Photoshop was the best I’ve ever experienced. They excelled in teaching us the logic behind the main tools in a very easy to understand way.

Rachael Weir

I just completed the Advanced Photoshop course at Big Rock Academy and I’m extremely pleased with what I’ve learnt. I now feel equipped to put it into practice in my job. I had a great teacher and I was able to really get to grasps with the software very quickly.

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Meta Advertising For Beginners

About this course

Course Format and What’s Included

Course Outline

Prerequisites

Who This Course is For

Summary

Meet Your Teacher

Matt Harris

Success Stories

Course Requirements

£295

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