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This course is designed for beginners who want to master Google Tag Manager (GTM) and take control of their website tracking without relying on developers.
You will learn how to set up GTM, configure tags, triggers, and variables, track user interactions, and integrate with Google Analytics 4 and other marketing platforms.
Here’s a detailed breakdown of what you’ll learn in this beginner Google Tag Manager course:
You will learn what Google Tag Manager is, how it works, and why it simplifies tracking and event management compared to traditional hard-coded tracking.
This module covers how to create a GTM account, install the container on your website, and navigate the GTM workspace, including tags, triggers, and variables.
You will learn how to create and configure key tags, set up triggers to track user interactions, and use variables to collect dynamic data.
This module focuses on setting up event tracking for clicks, form submissions, video plays, and scroll depth, while ensuring data is correctly sent to GA4.
You will discover how to use GTM’s Preview Mode and Google Tag Assistant to test your setup, debug errors, and ensure your tracking works before publishing changes.
In the final module, you will learn about data layer implementation, tracking third-party tools (such as Facebook Pixel and Google Ads conversion tracking), and best practices for organising your GTM setup.
Stuart McLean is a data analytics and tracking specialist with over 20 years of experience helping businesses leverage data to make smarter marketing decisions.
With expertise in Google Analytics, conversion tracking, tag management, and data-driven optimisation, Stuart has worked with businesses of all sizes, from startups to multinational corporations, helping them improve their digital strategy through actionable insights.
Claire Youd
Both course content and instructor knowledge is exceptional – fresh, engaging and relevant. The ongoing support that Big Rock Designs provides is a real plus. I plan to attend future courses and would recommend other do too!
Joanne Doherty
Although my Photoshop knowledge was very limited, I found the organised sessions very easy to follow and I was over the moon at the amount I had learned. I’m looking forward to putting it all into practice in the coming months ahead.
Lorna McGivern
As someone who has attended numerous digital workshops and training I can honestly say Big Rock Academy’s introduction to Photoshop was the best I’ve ever experienced. They excelled in teaching us the logic behind the main tools in a very easy to understand way.
Rachael Weir
I just completed the Advanced Photoshop course at Big Rock Academy and I’m extremely pleased with what I’ve learnt. I now feel equipped to put it into practice in my job. I had a great teacher and I was able to really get to grasps with the software very quickly.
Live, instructor-led training in graphic design, marketing & video production.
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